Showcasing Abbott’s innovation at CES 2022.

We helped Abbott activate their 2022 CES keynote—the first for a healthcare company—with a content series around Human-Powered Health. With videos that lived across Abbott’s socials and site, we showed firsthand how their innovative health tech is improving the lives of everyone—from teachers and musicians to world-class marathon runners and weekend bowlers.

Team Hogilvy (Ogilvy + Hogarth)
CD: Joe Ondrla
ACD: Joe Black
AD: Carl Hammond
CW: Zach Hinkle
Producer: Rachel Milton