In today’s world, you might think a great neighborhood steakhouse is a relic from a bygone era. But take a closer look at you’ll find this beloved experience isn’t some myth, it’s alive and well at your local LongHorn. In 2024, we worked with the brand and GREY NY to develop a series of new ads that communicated just that––complete with plenty of smoke, lots of sizzle, and their signature tone of voice that’s as entertaining as it is inviting.