When the bell rings, the kids stream.
My partner and I helped Xfinity promote its ‘Seize the Summer’ campaign by turning the TV spot into a Hollywood movie trailer. Because nothing says drama like all the kids coming for your WiFi all summer long.
GIF like videos amplified the campaign on social.
We created a video game where players had to get out of the school without getting hit by trashcans and other nonsense.
ECD: Jesse Vendley
CD: Nick Barrios
ACD: Sam Park, Darren Jeffries
CW: Zach Hinkle
AD: Ted Kohlmann