Xfinity Home proves smarter is safer.
Xfinity Home is one the largest home security providers in the US. My partner and I helped bring the “Smarter is Safer” campaign to life starting with the TV spot below. We also created work for digital, radio and social. Enjoy.
I wrote the radio spot about a guard dog who may or may not have sleep apnea.
Outdoor
Social
Digital/Interactive
Role: Copywriter
Credits:
ECD: Jesse Vendley
CD: Thom Cordner/Mike McConnell
AD: Vicky Forsyth-Smith